This unit group includes specialists in public relations and communications who develop and implement communication and promotion strategies and information programs, and maintain media relations on behalf of businesses, governments and other organizations.
Most likely to work in:
Most employees have:
Non-university certificate or diploma / Bachelor's Degree
What you do
Communications officers develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations.
In the oceans technology sector, communications officers may work within companies or with the industry to design communications strategies and campaigns aimed at the local, national and international markets.
A Communications Officer performs some or all of the following duties:
- Gather, research and prepare communications material for internal and external audiences;
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases;
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes;
- Initiate and maintain contact with the media;
- Act as spokesperson for an organization and answer written and oral inquiries; and
- Co-ordinate special publicity events and promotions for internal and external audiences.
What you need
- Strong organizational skills;
- Able to be resourceful;
- You must have excellent oral and written communication skills;
- Excellent interpersonal skills are essential;
- Able to work as part of a team;
- Able to meet deadlines and work under pressure is essential; and
- Computer skills, word processing skills, and knowledge of French are strongly recommended.
References and further reading
- Canadian Public Relations Society
- Careers Nova Scotia
- Create your career plan
- International Association of Business Communicators
- 5124 National Occupation Classification (NOC)
* The employment outlook over the next few years for this occupational group is "fair", which indicates the changes of a qualified individual finding work is around average.
Your Career Pathway
Opportunities for Hands-on Experience
- Secondary School
- Co-op Options and Opportunities (Arts and Business Streams)
Post-Secondary Educational Programs
- Certificates, Diplomas, Community College
- University Bachelor's Degree
- Masters Degree