Career Profile:

Advertising Consultant


Median Yearly





This unit group is for all advertising, management, and promotion consultants: Advertising and promotion consultants plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial and industrial advertising.

Work type:

contract, full-time

Most likely to work in:

Halifax, Southern Region

Most employees have:

Non-university certificate or diploma / Bachelor's Degree



What you do

Advertising consultants assess characteristics of products or services to be promoted, advise clients on advertising or sales promotion strategies, and develop and implement advertising campaigns. 

In the oceans technology sector, advertising consultants may work within companies or with the industry to design advertising strategies and campaigns aimed at the local, national and international markets.

An Advertising Consultant performs some or all of the following duties:

  • Plan, direct and evaluate the activities of firms and departments;
  • Develop and implement advertising campaigns to promote the sales of products and services; and
  • Plan, organize, direct, control and evaluate the design, development and maintenance of internet sites to manage an organization's internet presence including public relations, communications and commercial activities.

What you need

  • Good interpersonal skills;
  • Effective oral and written communication skills;
  • Strong organizational skills;
  • Capable of analytical and logical thinking;
  • Negotiating skills;
  • Research skills; and
  • Creativity.

Who might be hiring?

References and further reading

* The employment outlook over the next few years for this occupational group is "good", which indicates the chances of a qualified individual finding work is above average.