Career Profile:

Marketing Consultant

Matthew Roth, 2012
Matthew Roth, 2012


Median Yearly





This unit group is for all business development officers and marketing researchers and consultants: These occupations conduct research, formulate policies and manage programs to stimulate industrial and commercial business.

Work type:

full-time, self-employed

Most likely to work in:


Most employees have:

Bachelor's Degree



What you do

Marketing consultants conduct research, develop policies, and manage programs designed to stimulate business activities and investments. They also conduct comparative research on marketing strategies for industrial and commercial products. 

In the oceans technology sector, marketing consultants work in the global marketplace. They review and evaluate commercial or industrial development proposals, assess business opportunities and develop strategies to attract venture at the local, national and international scale.

A Marketing Consultant performs some or all of the following duties:

  • Conduct social or economic surveys on local, regional , national and international areas to assess development potential and future trends;
  • Plan development projects and co- ordinate activities with representatives of a wide variety of industrial and commercial enterprises;
  • Assess business opportunities and develop strategies to attract venture capital;
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval; and
  • Conduct comparative research on marketing strategies for industrial and commercial products.

What you need

  • Strong organizational skills;
  • Able to be resourceful;
  • You must have excellent oral and written communication skills;
  • Work in a team environment;
  • Able to meet deadlines and work under pressure; and
  • Advanced computer and technical skills for data manipulation and statistical analysis are essential.

Who might be hiring?

References and further reading

* The employment outlook over the next few years for this occupational group is "fair", which indicates the changes of a qualified individual finding work is around average.

Your Career Pathway

Opportunities for Hands-on Experience

Secondary School
Co-op Options and Opportunities (Arts and Business Streams)

Post-Secondary Educational Programs

Certificates, Diplomas, Community College
Nova Scotia Community College: Business Administration - Marketing Concentration
2 years, $3,130 / year
Nova Scotia Community College: International Business
2 years, $3,960 / year
University Bachelor's Degree
Acadia, Cape Breton University, Mount Saint Vincent, Saint Francis Xavier: Business Administration
4 years, $8,000 / year
Dalhousie, Saint Mary's: Commerce and Management
4 years, $8,000 / year
Acadia, Cape Breton University, Dalhousie, Mount Saint Vincent, Saint Mary's, Saint Francis Xavier: Economics
4 years, $8,000 / year

Graduate Programs

Masters Degree
Dalhousie, Saint Mary's: Masters of Applied/Developmental Economics
2 years, $10,000 / year
Dalhousie, Saint Mary's, Cape Breton University: Masters of Business Administration
2 years, $23,000 / year
Doctorate Degree
Saint Mary's Sobey School of Business: PhD in Business Administration
4 years, $ / year